Role - Brand Strategist and Designer
InStrength Consulting partners with individuals and small to mid-sized companies in reaching both their short and long term goals through a customized, personal three step approach focused on discovering your identity, uncovering opportunities for growth, and defining your purpose as a roadmap for your business.
When setting out to rebrand, we wanted to tap into the goals and values of both Instrength and their audience. Confidence, trust, and rooted identity were our identified key points to represent in the brand. Balancing both experience with the personable, relational approach of the firm was important. We wanted to create a visual brand that fully embodies who Instrength was while setting them apart from the average coaching and consulting firms.