Social Media Marketing

The Life Giving List

Role - Creator, Designer, Word Writer, Life liver

Better known as @thelgl on Instagram, I created this account more as a personal project than anything else. About 5 years ago I was in the midst of a transitional season and I found that I was far from my roots. I wasn’t joyful and I had no motivation to do anything. About two months of this and I was ready for a change so every morning before I even peaked at my phone or talked to anyone I sat on the back porch and jotted down in my baby pocket moleskin atleast one thing, moment, or person that brought me life from the day before. This small rhythm of my day stuck through the years and it continues to make all the difference in my life.

So cheers to the moments that make your heart skip a beat, your vocal cords burst with a sound only you can make, and the people and places that have impacted you in ways no words can ever express. Cheers to abundant life.

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30th Street Cakes

Role - Photographer, Author

30th Street Cakes, owned by Mary Michael Miles, was in need of new product photography for her cake business to use across her social media platforms and on her website. We decided to keep it fun and do a morning and afternoon session in her little cottage in Homewood, Alabama.

This project was so fun, I ended up writing up a piece for the Local magazine online covering 30th Street Cakes. Along with the pictures are my words from that story.

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6:00 AM. ALARM GOES OFF AND COFFEE IS BREWED AS FLOUR AND EGGS ARE PLACED ALONGSIDE THE DETAILED LISTS OF TODAY'S TO-DO'S.

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“basically anything you can think of, my family threw a party for. And when there was a party, there was a cake.” This is why Mary Michael strives to make the perfect cake for any occasion.

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Mary Michael Miles began 30th Street Cakes in March 2017. After years of helping her mom out in the kitchen of their family farmhouse in Dothan, Alabama, her daily rituals became her youthful passion leading Mary Michael to begin this new venture.

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2:00 PM. OUT OF THE OVEN THREE WARM VANILLA CAKES EMERGE. ICING IS PULLED OUT OF THE REFRIGERATOR AND PLACED NEATLY BESIDE FRESHLY PICKED FLOWERS.

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Mary Michael’s love for the small and simple details of a celebration are visibly seen in her work. Her cakes are simple and elegant with whimsical strokes of frosting laced with wild botanicals.

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Samford Study Abroad

Role - Market Research, Marketing Strategist

My junior year of college I studied abroad in London through a unique opportunity Samford University offers. When I got back and found out the percentage of students who do not take advantage of our study abroad opportunities, it shocked me. I wanted more people to have my experience.

After conversations with my University’s marketing director, the study abroad office, our business school research center and my journalism professor I decided to devote two portions of my senior work towards advancing the engagement and enrollment in Samford’s study abroad programs. I spent August through December on market research and then February through May on implementing that research through developing a social media marketing plan to present to the study abroad department at the end of the year.

The plan focused heavily on experiential storytelling through student testimonials and current trips promotion to boost exposure and communication between students and the study abroad office.

As an example of how these concepts could play out, myself and a classmate created a mock Instagram, Twitter, and Facebook to express the overall feel of the strategy.

Below are snapshots of those concepts and an in-depth study can be found here.

Note: Since the time this research was conducted and the plan constructed, all three media channels have changed in dramatic ways. I believe in staying up-to-date on social trends and restructuring your marketing plans to meet those changes.

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